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Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update

Apr 10, 202415 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update

The Challenge Of Working Backward From A Post Title To A Keyword

Dec 20, 20236 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

The Challenge Of Working Backward From A Post Title To A Keyword

How To Project Organic Search Traffic And The Cost Of Acquiring It

Dec 15, 20238 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

How To Project Organic Search Traffic And The Cost Of Acquiring It

An Actually Strategic Way to Do SEO Competitor Analysis

Nov 29, 20239 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

An Actually Strategic Way to Do SEO Competitor Analysis

Why SEO Consulting Shouldn't Exist

Nov 22, 202311 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

Why SEO Consulting Shouldn't Exist

Link Building for Non-Scumbags: Build Authority Without Being Awful

Sep 19, 202312 min read

If the title here seems aggressive, my hope is that you'll empathize with me by the time you're done reading. Throughout this post, I'm going to post...

Link Building for Non-Scumbags: Build Authority Without Being Awful