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The Best Tool for Real Content Attribution? The Fermi Problem

Aug 28, 202411 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

The Best Tool for Real Content Attribution? The Fermi Problem

Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update

Apr 10, 202415 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update

How We MVP Organic Traffic As A Lead Gen Channel

Mar 6, 202413 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

How We MVP Organic Traffic As A Lead Gen Channel

Gameplanning the SGE Apocalypse

Feb 21, 202413 min read

Lately, I've found myself fielding client questions related to Google's creatively named "Search Generative Experience (SGE)". This is hardly...

Gameplanning the SGE Apocalypse

How to Identify Content Refresh Candidates, In Detail

Jan 16, 202416 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

How to Identify Content Refresh Candidates, In Detail

The Challenge Of Working Backward From A Post Title To A Keyword

Dec 20, 20236 min read

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find...

The Challenge Of Working Backward From A Post Title To A Keyword